Tool Provider Workshop #5: The Behavioral Drivers Behind Due Diligence Tool Usability & Adoption

A due diligence tool can flag a risk with total clarity, and the user still won't act on it. Somewhere between "here's the result" and "here's what I'll do about it," something breaks down: the score isn't trusted, the finding doesn't feel urgent, or the user simply doesn't return after the first assessment. This workshop looks at why that gap exists. We'll dig into why a clear risk signal doesn't automatically become a decision, why some users trust an automated score completely while others override or ignore it, and what actually happens between a first assessment and the moment a user stops coming back.

Meet the Expert:

• Dimitri Naczaj, Ph.D. is a behavioural scientist and founder of Bellegarde Scientific Consulting, a research-based consultancy applying behavioural science to sustainability and circular economy challenges. His work centers on the "say-do" gap: the gap between what people intend to do and what they actually do, and how evidence-based interventions can close it. His doctoral research (Aix-Marseille University) was in social psychology, focused on persuasive communication. 

• Stefan de Linde is Founder at Minimise, where he enables US and EU brands leverage their circular economy infrastructure across Africa, LATAM, and SEA. Utilizing his background in UX design and strategic consulting, he helps global companies transform fully-traceable e-waste impact into a powerful asset for consumer engagement, brand experience, employer branding, and ESG reporting.